Netflix Lands a Powerhouse: WWE’s Raw Takes the Leap to Streaming in Groundbreaking Deal

0
147

In a groundbreaking move that reshapes the landscape of sports entertainment, WWE’s flagship show, Monday Night Raw, is set to make its exclusive home on Netflix starting January 2025. This monumental partnership between Netflix, WWE, and TKO Group Holdings, Inc. marks a transformative shift, bringing the pulse-pounding action of Raw to a global audience in a deal described as “can’t-miss” and “transformative.”

For the first time in its illustrious 31-year history, Monday Night Raw bids farewell to linear television, making Netflix the exclusive destination for Raw in the U.S., Canada, U.K., Latin America, and other territories, with a promise of expansion to additional countries over time. Subscribers outside the U.S. will gain access to the entire spectrum of WWE content, from weekly shows like SmackDown and NXT to premium live events such as WrestleMania, SummerSlam, and Royal Rumble. This includes original series, documentaries, and future projects.

Mark Shapiro, TKO President, and COO expressed the transformative impact of this deal, stating, “It marries the can’t-miss WWE product with Netflix’s extraordinary global reach and locks in significant and predictable economics for many years.” The partnership is poised to redefine and strengthen the media landscape, offering WWE an unprecedented reach while introducing weekly live appointment viewing to Netflix audiences.

Netflix’s Chief Content Officer, Bela Bajaria, shared her excitement about welcoming WWE Raw to the streaming giant, highlighting the unique blend of great characters, storytelling, and live action that defines Raw as the pinnacle of sports entertainment. Bajaria stated, “Raw is the best of sports entertainment, blending great characters and storytelling with live action 52 weeks a year, and we’re thrilled to be in this long-term partnership with WWE.”

Nick Khan, WWE President, emphasized Netflix’s unparalleled storytelling legacy, positioning it as the ideal long-term home for Raw’s dedicated and ever-growing fan base. As the global entertainment landscape undergoes a seismic shift, this historic collaboration sets the stage for a new era in the way fans experience the thrill of WWE. The combination of WWE’s powerhouse content and Netflix’s global reach promises to deliver unparalleled joy and value to audiences around the world. Wrestling fans, get ready for a new era of Raw on the streaming stage!